700FOLLOWERS
Nine posts, real grails
On Instagram since 7 Sep: PSA 10 Torchic and Mudkip, a 1998 Meiji Pikachu & Raichu, an Aaron Judge patch auto. Collectors comment. Nothing on the site keeps them.
Source: instagram.com/themrkt.ae, 10 NovPrivate proposal for The Mrkt · Updated after our meeting
Open the site before you open the doors.
01 SCOUT REPORT
Search “The Mrkt Dubai” and the first answer is a hotel restaurant.
Your Instagram already proves the stock: PSA 10 Pokémon promos, a Jim Lee 1/1, a Jordan sticker. The web side hasn't caught up, and two other Dubai businesses already go by MRKT.
Your coming-soon page looks right. It just keeps nobody.
Every button sends a collector to Instagram or Snapchat. The page has no sign-up, no WhatsApp and no analytics, so the people your posts send over leave without a name or a number.
The brand work is done. The wordmark, the burst and the colours are strong enough to carry a whole store, and this proposal is built from them.
0EMAILS CAPTURED
No analytics, no sign-up
No GA4, no Meta or Snap pixel, no form. The launch traffic can't be counted or retargeted. Your partner Carddictive runs GA4, Google Ads and Klaviyo on its own store.
Source: themrkt.ae page source and headers, 10 Nov3DUBAI MRKTS
Your name is crowded
MRKT at Mövenpick JVT holds the Maps pin and facebook.com/TheMRKT. mrkt.ae is a fashion resale app, also “coming soon”. Real pages, store schema and a Google Business Profile win the name back.
Source: Google Maps, mrkt.ae, 10 Nov366SELLERS ON MYNTED
The market is already online
MYNTED lists 205K+ items in AED. Apex Vault, PokéMENA and Collector DXB sell online today. None of them has a gallery and an exclusive case brand. You have both.
Source: mynted.me, 10 Nov02 THE SYSTEM
Sell it at the counter and it’s gone from Noon.
Everything we covered today, as one system. Shopify holds the stock. The counter, the website, Noon and Amazon all sell from it, and I design everything a collector touches in your burst and your wordmark.
The store and the counter
Your Shopify store and Shopify POS at the till share one stock count. Staff add or pull a card from a phone. Type a PSA cert number and the listing fills in the card, set, year and grade.
- PACK
- Shopify POS
- PSA cert lookup
- Apple Pay
- Installs like an app
Noon and Amazon on the same stock
Your Noon and Amazon listings sell from the same count as the counter. A slab sold at the till comes off both marketplaces, so you never sell one card twice.
- BOX
- Noon
- Amazon.ae
- One stock count
QR tags instead of price stickers
Pieces in the store carry a QR tag. The price lives online, so it moves with the market and nobody re-stickers a case.
- PACK
- Live price
- Scan in store
Drops bots can’t clear
Members shop first, every account gets a purchase limit, and a waiting room lines people up when traffic spikes. Hot releases go to a raffle that screens out bot entries.
- BOX
- Members first
- Limit per account
- Waiting room
- Raffle on Case
Auctions on single cards
Bid on grails online. Late bids push the clock back so nobody snipes in the last second, and a reserve protects the pieces you won’t sell cheap.
- BOX
- Timed bids
- Anti-snipe
- Reserve price
Members, points and coffee
A paid membership with early access and member prices. Every purchase earns points that buy a coffee at your bar, and collectors climb levels and earn badges as they keep coming back.
- BOX
- Paid membership
- Points at the till
- Levels & badges
Delivery and insurance
Standard, express, same-day and pickup, each with its own price. On valuable pieces the buyer switches insurance on at checkout, priced as a share of the order.
- PACK
- Same-day
- Store pickup
- Insurance toggle
The pricing agent and the dashboard
Every morning the agent pulls licensed market values, built from recent eBay and auction sales, for each card at its grade and reprices it in AED inside limits you set once. Nobody checks anything by hand. One dashboard shows sales, stock and price history across every channel.
- CASE
- Fully automatic
- Licensed sales data
- Slow-stock alerts
Collectors sell and grade through you
Collectors send photos of cards they want to sell or consign and get your offer. They book PSA and CGC grading through you and track each submission online. Watchlists alert them when a saved card drops in price or comes back in stock.
- CASE
- Sell to us
- Grading desk
- Watchlists
Arabic store and email flows
A full Arabic store that reads right to left. Welcome, abandoned-cart and drop emails written in your voice and switched on from day one, so a collector who leaves a slab in the cart hears from you.
- CASE
- Arabic, right to left
- Email flows
03 FIRST LOOK
Your homepage, drafted before this meeting.
A first pass built from your own wordmark, burst and posts. The real one gets designed with you, page by page.
Built from your posts
The slab photos are yours, from Instagram: real stock and real grades, shot on your own wordmark pattern.
Phone first
Most visitors arrive from Instagram on a phone, so the mobile layout gets designed first and the desktop follows.
Arabic on the Case
English at launch. The Case adds a full Arabic store that reads right to left, in week 4.
04 DROP PLAN
Drop page in 3 days. The connected store in 3 weeks.
The next Card Trade Show at B1 Mall runs 28 and 29 Nov. With stock and content on time, the store is live before it, and the QR code on your stand lands on a sign-up instead of Snapchat.
- DAYS 1–3 · 11–13 NOV
Drop page live
Countdown, waitlist and analytics on themrkt.ae. Your email gets SPF, DKIM and DMARC so replies stop landing in spam.
- WEEK 1 · 11–17 NOV
Design and accounts
Store, card and member pages designed with you, two rounds of changes. Shopify, POS, Noon and Amazon connected, and marketplace data access requested.
- WEEK 2 · 18–24 NOV
Build
Store, counter, memberships, points, drops, auctions, delivery and insurance. Your team learns to add stock in one sitting.
- WEEK 3 · 25 NOV–1 DEC
Go live
A test sale through every channel, then launch, before the 28 Nov show if content lands on time and 1 Dec at the latest. On Case, the pricing agent logs a shadow week, then reprices on its own; Arabic follows in week 4.
What I need from you
- The wordmark as a vector or layered file
- Store address, hours and the opening date
- Stock list with cert numbers, grades and prices
- Noon and Amazon seller logins, and an iPad or iPhone for the till
- Membership price and perks, and what a coffee costs in points
- The couriers you use and your same-day area
- Carddictive photos and your AED price list
- Access to the Netlify account and the domain
05 THE PRICE
Pack, Box or Case.
Three ways to open. Each price is fixed for the scope on its card, and all three put the store live within three weeks.
COMMONPACK
Pack
The connected store
FIXED PRICEAED 8,000
- Drop page with countdown and waitlist
- Shopify store in your brand: shop, gallery with grades, Carddictive range
- Shopify POS at the counter on the same stock
- Stock edits from a phone and PSA cert lookup
- QR tags with live prices for the store
- Delivery options with their own prices, pickup, insurance toggle
- Installs on a phone like an app
- Analytics, store schema, email protection
HOLO RAREBOX
Box
The collector club
FIXED PRICEAED 14,000
- Everything in Pack
- Noon and Amazon on the same stock count
- Paid membership with early access and member prices
- Points on every purchase, spent on coffee at the bar
- Collector levels, badges and challenges
- Drops with member windows, purchase limits and a waiting room
- Auctions on single cards
- 30 days of fixes after launch
SECRET RARERECOMMENDED
Case
The full operation
FIXED PRICEAED 18,900
- Everything in Box
- Automatic morning repricing from licensed eBay and auction sales data, inside your limits
- One dashboard for the counter, the site, Noon and Amazon, with price history
- Slow-stock alerts with a suggested markdown
- Sell to The Mrkt: collectors send photos for an offer or consignment
- Grading desk: PSA and CGC submissions booked and tracked online
- Watchlists with price-drop and back-in-stock alerts
- Full Arabic store, right to left
- Welcome, abandoned-cart and drop emails, written and switched on
- Raffle drops that screen out bot entries
- 90 days of fixes after launch
What it costs to run, every month
Shopify and the apps bill The Mrkt directly, so you own every account. I don’t mark them up. Estimates at today’s prices, converted from USD.
| Item | PACK | BOX | CASE |
|---|---|---|---|
| Shopify plan and POSBasic, billed yearly, with Shopify’s free POS tier. Grow plus POS Pro adds about AED 490 once you have staff on the till. | AED 90 | AED 90 | AED 90 |
| Apps, at launchEvery app starts on its free or starter plan. Pack: insurance and the phone install. Box adds Noon and Amazon sync, points and levels, memberships, auctions and drop limits. Case adds raffles and watchlist alerts. Arabic and email run on Shopify’s free apps. | AED 55 | AED 400 | AED 520 |
| Price data for the agentLicensed Pokémon and sports card values, in your name, so the agent runs with no staff time. A raw-TCG feed adds about AED 180 when you want it. eBay bans AI bots browsing its site, so the agent never does. | – | – | AED 360 |
| Komplete care, includedPack: Shopify and app updates, and fixes to anything I built. Box adds two small changes a month. Case adds hosting and AI usage for the agent and dashboard, a daily check on its repricing, and four small changes a month. | AED 100 | AED 400 | AED 800 |
| About, per month | AED 250 | AED 900 | AED 1,800 |
Totals are at launch. App plans step up as members and orders grow, and you approve every upgrade before it bills. Card payment fees and courier charges come on top, as they would on any store.
Payment: half to start, half at go-live VAT: prices exclude 5% VAT Valid: until 24 Nov 2026
Say yes this week and the drop list goes live in three days.
One message with the tier you picked holds the slot. I send the agreement the same day and start on the drop page the next morning.
Loay MohamedKomplete · Dubai · +971 55 358 2252